A low-cost alternative to social media reporting—fully automated reports + Social Strategist insight.

WHAT IS SQUIDBIRD?

THE PLATFORM

Aggregates post-level data from any X, TikTok, or Instagram account (except those listed as private)
Automatically calculates engagement and impressions totals and averages for time period
Exports all available metadata (including hard-to-find metrics like Instagram stories metrics and non-owned post impressions) in CSV format for further analysis

THE SERVICE—Justine as agency of one

13 years of experience in social media—though analytics is my specialty, I have deep experience in social strategy, content curation, creative technology solutions, & social research
Led social media strategy for dozens of Fortune 500 brands, including: lululemon, Gatorade, Red Bull, Google Security, Taco Bell, Target, Venmo, & Microsoft
Acts as a full-service social media strategy team, covering social playbooks, reporting, ad optimization, A/B testing, & my secret weapon—custom automation of repeated processes like research & reporting via AI

Squidbird saves money while enhancing statistical rigor and data transparency.

Squidbird passes the costs saved by using AI for preliminary analysis off the the buyer, unlike agencies, which keep the profit for themselves.
The platform (automated reports) is ideal for customers that already have a social agency in place, but want to measure the agency's creative performance with low-cost, unbiased reporting. Never let an agency report on their own creative content—when agencies measure themselves, there is usually internal pressure to present findings in a way that benefits the agency, even when KPIs are in decline.
The service is ideal for customers that need both reporting + an expert Social Strategist to guide decision-making or create a playbook.